COVID-19 Crisis: How Digital Marketing Help Businesses Thrive Amidst the Pandemic

January 25, 2021 Off By The Sun Monitor
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KUALA LUMPUR,
MALAYSIA – Media OutReach –
25 January 2021 – At the time of writing, Malaysia’s COVID cases have increased
at an alarming rate with 42,397 active cases and 642 accumulative deaths,
resulting in MCO implementation 2.0. Many small business owners and big
enterprises are directly impacted by the unfortunate circumstances that come
with the virus that alerted society globally in November 2019.

With a cumulative
total of 95,612,831 cases and 2,066,176
deaths globally
, this pandemic that has hit the world has changed society’s
norms and the infrastructure of businesses and marketing strategies. As it
happens, COVID has pushed society into embracing a new world where social
distancing is a necessity, with digital space becoming the primary channel to
stay connected with the rest of the world population.

New marketing
strategies are now vital for businesses to survive and thrive amidst these
trying times. With COVID-19 living within society, changing how businesses and
economic sectors run vigorously, small and big business owners are left to
rethink their whole digital roadmap and business model to outmanoeuvre the
pandemic.

Reevaluate Business Marketing Strategies

At its core, a
good marketing strategy includes a deep understanding of the target market.
Once that is figured out, the business brand and its marketing strategy can
move towards fitting in with the target market’s perspectives. The pandemic has
called for a change in the market’s infrastructure, so does the need for every
business to redevelop a new and appropriate marketing strategy.

The first action
to take to develop a new marketing strategy is reassessing and reevaluating the
business’s assets and messages from a different perspective. As we live in a
world with high unemployment rates, economic and general anxiety, messages, and
business marketing strategies need to be aligned with societal status and
financial hardships.

Losing market
share to the competition during this time will take a long time to build that
volume back. Thus, it will all come down to the effective search marketing
strategies in moving your brand and business forward and thriving amidst the
pandemic.

Improve Communication Channels

 

Many businesses
are forced to close during the pandemic, with survival depending on revamped
services and digital alternatives. For businesses to rise above and stand out
in a competitive and crowded digital space, an improved communication channel
is vital.

As consumers move
online, businesses must be in the digital space too. Focusing on digital
marketing efforts like paid ads, search engine optimization (SEO), social
media, and email marketing is essential to keep brands and businesses connected
to the target market.

As far as
business communication and marketing go during the pandemic, business owners
and brands should now leverage on the opportunity to further connect with
anxious markets and focus on the true relevance of products or services with
the help of a digital marketing agency

Readjust Business Models

 

In the face of
the COVID-19 crisis, fundamental changes in consumer behaviour, supply chains,
and routes to market are knocking companies off balance. Responding to the
pandemic has underscored leaders’ need to accelerate agile ways of working and
value chain transformation to help outmanoeuvre uncertainty.

Readjusting
business models to be adaptive to the current economic situation is now vital.
With a large portion of consumers currently active on social media, taking
advantage, and focusing your business models and marketing efforts on the
social media channels will drive a lot of customer engagement.

While businesses
may not wholly replicate the services and experiences to offer in-person in the
online world, proactive steps can be taken to keep consumers coming from a
virtual perspective. Essentially, giving back to the community by giving
helpful tools and thoughtful promotions can build brand awareness and loyalty.

Digital Marketing for Business to Survive the Pandemic

In these trying
times where everything is uncertain, brands and businesses’ best thing to do
right now is to stay proactive. Start to adapt and readjust the brand’s
promotional strategies and take advantage of a digital marketing agency.

As a leading digital marketing agency in Malaysia,
iMarketing helps businesses build up and stay connected with the rest of the
world population with our personalised SEO Performance Audit and Analysis,
website SEO optimisation, Facebook, and Google advertisements for better
conversion rates.

Having a business
digital marketing strategy that leans intensely on the community,
relationships, and brand building with customers is vital to give them a reason
to connect with your brands on a deeper level for strong brand loyalty.  Find a new business model and strategy, and
give out a message that resonates with the community for the business to be in
an excellent position to retain market share as economic activity across the country
begins to reach its new capacity.

If brands and
business owners are uncertain about how to survive and thrive during the
pandemic or in need of a little help dealing with the company’s crisis, reach
out to iMarketing today for a free digital marketing consultation.

About iMarketing

iMarketing MY is a business unit of the
privately owned Acme Commerce Sdn Bhd, established in 1989. Over the years,
iMarketing has collaborated with top SMEs and MNCs to provide Digital Marketing
Services such as Search Engine Optimization (SEO), Search Engine Marketing
(SEM), Social Media Marketing (SMM), and Google Display Advertising.

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