Lanson Place unveils revitalised brand for future expansion

January 28, 2021 Off By The Sun Monitor
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HONG KONG SAR – Media
OutReach
 – 28 January 2021 – Lanson
Place Hospitality Management Limited
(“Lanson
Place”
or the “Company”), a wholly-owned subsidiary of Wing Tai Properties Limited
(HKEx stock code: 369), has launched a refreshed brand repositioning for a new
generation of loyal guests as it expands its portfolio of 9 Personal Hotels and
Residences that it operates in key cities across Asia-Pacific.

 

The
refreshed brand strapline — “Make Yourself At Home” — has been created to convey
the Group’s approach to the art of true hospitality, encouraging a sense of
community and the philosophy of family within every Lanson Place. As remote
working increases for many travellers, guests will discover warm, comfortable
and personal places that they will want to return to, time and again.

 

“Lanson Place properties are true homes
for our guests” says Michael Hobson, Chief Executive Officer of Lanson Place.
“We want to be able to deliver on our promise of “Make Yourself At Home”
operationally and aesthetically. The refreshed
brand image will be applied across both our existing and upcoming properties,
giving our guests a more consistent brand experience whenever they engage with
us either online or in person.”

 

The
visual identity has also been harmonised, featuring an updated logo and a
cleaner, fresher look and feel for all communications. The famed original logo
– a tembusu leaf placed atop a cushion – has become a symbol for comfort and
service, and serves as a visual echo of Wing Tai’s own logo. The logo has been
updated to be more modern and approachable, while still paying respect to Wing
Tai’s roots in Asia and its commitment to the region.

 

The
new corporate website (www.lansonplace.com) has just
been launched, and a fully-redesigned suite of individual property websites
will be rolled out over the course of 2021. Featuring the new visual identity
and revised content that expresses the updated brand philosophy, guests will be
able to experience new and responsive designs on both desktop and mobile
devices, and enjoy seamless direct bookings for their next stay across all
Lanson Place properties. Collaterals and other stationery items are also being
updated. The new brand will also be featured through a fresh campaign that will
be launched later in 2021.

 

Lanson
Place will be adding two new properties to its portfolio with Lanson Place Mall
of Asia, opening in Manila in 2022, and Lanson Place Parliament Gardens,
opening in Melbourne in 2023.

 

About Lanson Place Hospitality Management Limited

Lanson Place is a wholly owned subsidiary of Wing Tai
Properties Limited (Wing Tai), a publicly listed company in Hong Kong (HKEx
stock code: 369). Wing Tai currently manages 9 properties (in which Wing Tai
has equity in two) under the Lanson Place brand, comprising luxury Personal
Hotels and Residences in Hong Kong, Shanghai, Chengdu, Kuala Lumpur, Singapore,
as well as two upcoming properties in Manila and Melbourne (to be opened in
2022 and 2023).

 

Lanson Place provides comfortable, private sanctuaries
for extended stay guests at central locations in major global cities. Infused
by a family-like service tradition, Lanson Place creates warm and sheltered
places with a club-like feel where communities form and bond. Guests can enjoy
a home away from home experience.

 

The Group aims to grow the Lanson Place brand across
the Asia-Pacific region and continues to explore both investment and management
opportunities in major gateway cities.

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